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Primary Care Network consists of a team of health care practitioners who work alongside a family doctor to help patients improve their overall health. This program includes over 97 member clinics, with 300 family physicians and 160 PCN staff, striving to improve the health of their patients. The PCN teams are composed of nurses, nurse practitioners, healthy aging nurses and social workers, behavioural health consultants, registered dietitians, respiratory therapists, exercise specialists and administrative staff.

Virtually everybody involved in design (clients and creatives) will have an idea of what they expect the final result to look like, and this vision will be coloured by each person’s experiences, preferences, and opinions. This is why, before Curio develops any design, we write a brief to keep everyone in check throughout the project. Framing feedback with the creative brief in mind makes it less about whether you like pink or yellow and more about what the design is going to do for your organization.

For our 14th (!) collaboration with Northern Light Theatre on materials for their 42nd season, the client came to us with a great idea: expanding on the season’s theme of “The Virgin, The Whore, and Something In Between”, they suggested that we incorporate an illustrated style into this theme which touches on religion in direct and indirect ways by playing on the style of Russian Orthodox iconography. The approach is somewhat controversial, but so are the pieces that NLT routinely elects to produce.