branding packaging
New packaging or new branding for your Consumer Packaged Goods (CPG) product might seem frivolous. It might seem like extra overhead when you’re already spread thin. The truth, though, is that the right packaging is not a cost—it’s a sales tool with a measurable return.
About Us
As we recently discovered at our annual planning meeting, the Curio team knows that we have a lot going for us, competitive-advantage wise. We also realized that we like tooting our own horn as much as other people like to hear the sound of someone else tooting (…sorry). So here’s the challenge, then: What if… Take a look
branding Explainer identity
Why investing in your brand matters in tough economic times. If there is such a thing as a time of economic certainty, goodness knows this isn’t it. Trade relations are strained, energy supplies are uncertain, and growth is projected to remain modest throughout 2025. Given the availability of news and the scarcity of confidence, it’s… Take a look
community news/events
The AlbertaCapital Airshed (ACA) and West Central Airshed Society (WCAS) are in the business of monitoring air quality and updating the public in real time. To solve their visual design problem, they turned to a group of designers familiar with challenges of visibility.
design logo
There’s a lot of hype around AI in graphic design these days—we asked several online AI logo makers to design us a new brand for Curio (not that we need one, but hey, you canNOT beat the price)!
community
Hilary Meng is a FORCE—besides being our most recent student intern, the young designer/photographer/polymath is co-founder of Edmonton’s Circe Magazine, a showcase of local creative talent that recently celebrated the printing of their third issue. Below, Hilary shares a bit on the paths that led her to Edmonton, to design, and to Circe—read on if… Take a look
Like tiny green buds popping out from a grey bed of hardpan, organic design elements are sprouting up everywhere, from interior design to architecture to graphic design and illustration. In 2024, the trend goes by the name Botanica, though the movement goes back at least to the 1930s (during another period of disillusionment with modern… Take a look
Here’s how to lay the groundwork for your organization’s Best Video Ever! You don’t need to be sold on video as a marketing tool. Video is EVERYWHERE. And for a good reason — videos can put across a TON of information by appealing to two different senses (and to our animal instinct to watch for… Take a look
If you’re in a creative field (or heck, any field, really) you may have struggled with a block—ideas aren’t flowing, you want to pull your hair out, and everything you make feels like hot garbage. Inspiration feels light years away from your current headspace. It’s the pits, right? Now I’m no wizard, and these ideas… Take a look
Curio’s Creative Director shares some thoughts and advice for streamlining the design process when time is at a premium Graphic designers are not supposed to work fast. The mantra in our industry is “you can have great design, or you can have fast design, but you can’t have both.” Fair: Designers make thousands of little… Take a look
Ed. Note: We recently found this fantastic article by Scott Jackson of Washington State University, which provides data-based evidence of how human perception and behaviour can be influenced by graphic design decisions. With permission from the author, we reprint the article below so you too can wow the guests at your next dinner party with… Take a look
Coordinating a graphic design project can be intimidating, especially if you’re not a graphic designer yourself. Whether you’re a marketing and communications coordinator, an entrepreneur, or a fellow creative, this condensed guide will provide you with essential advice to streamline the process and achieve excellent results when you’re collaborating with a third-party graphic design provider.
In 2003, Curio Studio was a team of three people. By 2023, we were all the way up to four. Why did we stay small? We’re SO glad you asked! If you own a small design agency AND you enjoy eating food on the regular, the advice you’ll hear most often is to hire more… Take a look
Or, How We Came to Love Designing for the Performing Arts As of 2023, Curio Studio has been around for 20 years. But it is no exaggeration to say that we might never have made it past year one if not for our clients working in the performing arts. “Northern Light Theatre was my first… Take a look
Can Illustrations enhance your educational materials? Our latest project for Athabasca University suggests it might be easier than you think! How people form connections is a favourite fixation of educators and sociologists alike. Curio recently had the pleasure of working with both in an illustration project for Athabasca University. AU, like any other world-class educational… Take a look