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identity news/events

Curio turns one-year old!

March 4, 2016

Curio Studio just turned one! After twelve years of continued success in the Edmonton design industry, Woodward Design rebranded to Curio Studio in Spring 2015.  First off: when you’re in the business of branding other companies, it can be very daunting to do your own branding. We started by interviewing some of our existing clients, getting… Take a look

Edmonton Brand Book

March 2, 2016

This is a project we wrapped up a few months ago for the EEDC (Edmonton Economic Development Corporation). This booklet is meant to help Edmonton businesses further their marketing objectives. Each spread featured beautiful images and write-ups on local artisans, businesses that started in the city, and shows the different activities and festivals that Edmontonians participate in… Take a look

client feature design

2015 Streetfest

February 17, 2016

It seems strange to be talking about a summer festival in the cold of February, but we are gearing up for developing creative for Streetfest 2016, and thought we’d share images from the work we created for the 2015 Festival. The original concept of dogs dressed up as people was conceived by Kristin and Rachel… Take a look

client feature design

UA Pharmacy Magazine

February 9, 2016

Curio is gearing up to produce the second issue of the University of Alberta Pharmacy Magazine. UA Pharmacy is a new client for the studio and we were happy to develop a look for the magazine and produce the very first issue, officially published last Fall. Many of the photos taken throughout this issue were shot by the lovely Christy… Take a look

Northern Light Theatre 2015-16 Season

January 13, 2016

We have been working with Northern Light Theatre on their seasonal materials for 12 years! In fact, they are our oldest client, so they’ll always be special to us.  Northern Light Theatre is a theatre company that prides itself on producing work that is thought-provoking, intimate, and affecting. They’re an enthusiastic and supportive client who let… Take a look

client feature colour design illustration

ASEBP Day Planner 2015-16

January 5, 2016

The Alberta School Employee Benefit Plan Day Planner is a project we’ve been working on for quite a few years now. Each month of the day planner has a feature illustration with tips on how to stay healthy through eating, exercise and maintaining good mental health. We took a bit of a different approach to the… Take a look

client feature identity

Deepika Mittra Branding

November 22, 2015

We had the pleasure of creating a brand for Deepika Mittra. Deepika is a Therapist, stress expert, and self-care advocate. She’s done amazing work to raise awareness around the importance of self-care. You can check out her TEDX talk online to learn more about what it means to incorporate self-care into a lifestyle. Deepika came to… Take a look

client feature design

Look North Brand Book

October 27, 2015

We completed an Edmonton focused brand book for the EEDC (Edmonton Economic Development Corporation) in August, and finally able to share this amazing project with you! The idea behind this piece was to introduce the Dubai market to Edmonton, in terms of its location, competitive economic advantage, and values of education, healthcare and quality of life. The… Take a look

client feature illustration

Startup Edmonton Robots

October 26, 2015

Happy Monday! We created a series of inky robot illustrations for Startup Edmonton’s Startup week. You can download them all in poster format on their blog. You can also check out some of the unused sketch concepts, too!


Arrow Engineering

October 21, 2015

Check our a new design project we completed over the summer for Arrow Engineering. We started working with Arrow about a year ago, developing print and event collateral. Arrow has completed engineering projects all over Western Canada and needed to strongly showcase this photographically throughout the booklet. Basically, it walks a client through the company… Take a look


Curio in NYC

October 20, 2015

Curio Studio shut down for 1 week in September to attend the Brand New Conference and take in design inspiration all over NYC! A few highlights from the trip: – Seeing how brands can move from Gretel (big fave)– Bakeries – Peeking into process of the AirB&B rebrand – Sandwich shops– Peeking into the in-house team at Etsy– Ice cream… Take a look

client feature design

BWDC 2015-16 Season

September 22, 2015

Check out the new season brochure for the Brian Webb Dance Company 2015-16 Season! We wanted the creative for this year to be a continuation from last year, which you can see in our online portfolio. Last year, we used ink to create an expressive typographic system. This year, we used the ink blotches to… Take a look