Just about every logo you’ve ever seen has a few “undead” counterparts—logo concepts that were not chosen by the client and relegated to the Logo Graveyard [SFX: shrieking heard in the distance].
At Curio, we TRY not to spend a lot of time moping about our own Graveyard. But sometimes we can’t help ourselves.
Please join us in a Celebration of Self-Indulgence as we present a few logo concepts that just didn’t make the cut. Welcome to the first edition of “THEY CAME FROM THE LOGO GRAVEYARD!”
[Note: In each of the slideshows below, the logo the client chose appears first and in black. The “undead” logos appear on the next slides, in grey.]
Athabasca University Press
Edmonton Historical Board
The Edmonton Historical Board advises the City Council of Edmonton, providing information and recommendations relating to Edmonton’s history (specifically concerning the city’s built heritage).
Crawford Block (Beljan Development)
The Edmonton Riverboat (52 metres long with a capacity of 399 passengers), first set sail as the Edmonton Queen in 1995, later to be purchased, upgraded, and rebranded in 2015.
Paper Bunny Studios
Paper Bunny Studios is the love-labour of Edmonton photographer Rina Chan, who specializes in creating family albums that combine photography with illustrations and graphic design.
Stay tuned for future editions of THEY CAME FROM THE LOGO GRAVEYARD.
In the meantime, please drop us a line anytime if Curio can possibly be of service to you!
This post was last updated on January 12, 2022 by Matt Steringa