Getting your start-up off the ground can be a challenge, and Startup Edmonton is here to help. What the client wanted to communicate was that there was not always a straight path from a product’s conception to the time it hits the market. We were tasked with designing a piece that helped show that although a straightforward path is possible, there can be projects that have entry points, exit points, and loops back. Incorporating Startup Edmonton’s brand colours and fonts, we had a lot of fun executing characters in an Escher-like environment where snakes-and-ladders-like paths connect the various stages of development.
