Our Blog

client feature design

Harvest Celebration

September 29, 2011

A few pictures of the Harvest Celebration, a fundraiser for the Lois Hole Hospital for Women! We created the branding, print collateral, signage and a fancy take away cookbook. The client emailed us yesterday and said not a single cookbook was left behind by the guests πŸ™‚


New studio

September 11, 2011

A sneak peak of our new office πŸ™‚ We are in the process of renovating and preparing for the big move. Most of the stuff we’re going to move over will be reclaimed or used/vintage furniture from the house or kijiji. If you know where we could find the following items, shoot us an email?… Take a look

design inspiration

Art of the Menu

September 5, 2011

Underconsideration has a new division, Art of the Menu. Yes, I love the examples with wood πŸ™‚

client feature design

Edmonton Street Performers Festival

July 12, 2011

You can see our work around town right now for Edmonton Street Performers Festival. Posters, postcards, festival program, transit, advertising, website, signage etc! Check out the festival, don’t let the rain stop you πŸ™‚

design packaging

Transcend take-away cups

June 1, 2011

This project took a LONG time πŸ™‚ Lots of technical challenges with registration, predicting how the ink would bleed into the material,… but at the end of the day they turned out perty! I would like to do a ‘small’ espresso cup in dark blue with stars and moon. So, they would have night for… Take a look

identity illustration

Bits of work

May 31, 2011

A sneak peak at a new festival project we’re sponsoring, purring over textured eames paperΒ (which we ordered direct from Neenah) for Woodbridge Communications AND an itty bitty business card for Aplomb!


Pica Memories

May 4, 2011

Things we loved about The PICA Conference: – Meeting creative folks from our Edmonton community that we’ve always admired – Being inspired by talented illustrators and agencies – Travelling with the girls from the Met Agency – Valet service! It was disappointing that Armin Vit got stuck at the border with his Mexican passport, booooo…. Take a look