Our Blog


The local creators

January 6, 2012

Great photo project: The Local Creators. Jacqueline Jaszka meets the locals in her San Francisco neighbourhood by featuring what her neighbouring businesses are creating. The studio above is three fish studios – love their space!


New WD for 2012

January 2, 2012

Happy New Year to our clients, collaborators and friends! We realized we never really shared pictures last fall of our new studio that we moved into a couple months ago. Here’s a peek, along with a sneak peak of our new branding on the signage that was recently installed 🙂 Our studio is bright butter yellow, the… Take a look


Sprinting in design

November 22, 2011

I’ve been teaching Corporate ID & Self  Promotion to Macewan students this Fall/Winter. We’ve been doing many different fun things, one of them being quick workbook exercises at the beginning of each class to push creative thinking. I thought I would start sharing some of them! Many of them are inspired from the book Graphic… Take a look


Grant Bailey colour lecture

November 23, 2011

Upcoming event – FREE Grant Bailey colour lecture (December 1) ABN is excited to invite Grant Bailey to share his colour expertise. This event is FREE to our ABN Members . Please RSVP as seating is limited. GDC Alberta North presents Grant Bailey, prepress colour specialist Thursday, December 1, 2011 at 7:00pm SNAP Gallery (10123… Take a look

client feature design

UV Varnish Love

November 8, 2011

Making this beautiful with a UV varnish, one business card at a time… 🙂 Clients Featured: Alexis Kienlen (writer) and Infused Studios (photographers)

client feature

Love your logo in grayscale

October 12, 2011

A few logos we’ve designed in the past 6 months that shine best in black and white. I’m teaching logo design to Macewan design students this term and we’ve been having lots of discussions about how logos should be conceptualized and executed. One of the many considerations that has come up is how the logo… Take a look

client feature design

Harvest Celebration

September 29, 2011

A few pictures of the Harvest Celebration, a fundraiser for the Lois Hole Hospital for Women! We created the branding, print collateral, signage and a fancy take away cookbook. The client emailed us yesterday and said not a single cookbook was left behind by the guests 🙂


New studio

September 11, 2011

A sneak peak of our new office 🙂 We are in the process of renovating and preparing for the big move. Most of the stuff we’re going to move over will be reclaimed or used/vintage furniture from the house or kijiji. If you know where we could find the following items, shoot us an email?… Take a look

design inspiration

Art of the Menu

September 5, 2011

Underconsideration has a new division, Art of the Menu. Yes, I love the examples with wood 🙂

client feature design

Edmonton Street Performers Festival

July 12, 2011

You can see our work around town right now for Edmonton Street Performers Festival. Posters, postcards, festival program, transit, advertising, website, signage etc! Check out the festival, don’t let the rain stop you 🙂

design packaging

Transcend take-away cups

June 1, 2011

This project took a LONG time 🙂 Lots of technical challenges with registration, predicting how the ink would bleed into the material,… but at the end of the day they turned out perty! I would like to do a ‘small’ espresso cup in dark blue with stars and moon. So, they would have night for… Take a look

identity illustration

Bits of work

May 31, 2011

A sneak peak at a new festival project we’re sponsoring, purring over textured eames paper (which we ordered direct from Neenah) for Woodbridge Communications AND an itty bitty business card for Aplomb!