Adapt MC is an Edmonton-based management consulting firm. We created a visual identity for this business that builds upon the strength and resiliency of grass, a highly adaptable form of plant life. Alberta is home to many grasslands, so it’s fitting that Adapt MC would grow out of our province. The organic forms of grass, which also speak to First Nations, agriculture, and environment, grow outside the frame of the letterforms, indicative of Adapt MC’s unique solutions for their clients. The business cards we designed for Adapt MC have a large emboss, adding further tactility to the brand.