Love your logo in grayscale

A few logos we’ve designed in the past 6 months that shine best in black and white.

I’m teaching logo design to Macewan design students this term and we’ve been having lots of discussions about how logos should be conceptualized and executed. One of the many considerations that has come up is how the logo will work in black or grayscale. We often present our concepts that way initially so the client can see our ideas in the purest form, without any sort of colour preferences getting in the way.

So, I’m making them work through this process as well 🙂